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News & Notes


I love starting my week talking Marketing with Nancy Ganzekaufer, Business Coach. In this Marketing Monday, Nancy and I talk about Instagram being a major player on where your ideal customer is hanging out online. We highlight

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While Facebook is a worldwide platform, our recent case study demonstrates that Facebook is a GREAT marketing platform for the local business. Recently, a client contacted me regarding an article that CBS news published. This article mentioned

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What is the difference between automatic post scheduling apps (e.g., Hootsuite, etc.) vs. “real, live” social media managers? A questionso I often see is asked is “Why should hire a social media manager when I can use

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So you have a Facebook page or an Instagram account for your business, now what? When it comes to starting the conversation, creating the connection and building relationships, publishing content should be at the top of your

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Here are a few key ways social media can make a digital impact and help you grow your business.  Be YOURSELF: A story is much more enjoyable to follow than a marketing scheme. Let your customers into

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Your goal is to convert social media followers into customers, but it’s easier said than done, right?  The first step is to post engaging content to capture your followers’ attention. My own rules of social media posts

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