Welcome

Objective: Identifying the “message to market” mismatch

Deconstruct what's gone wrong in your Facebook presence, from following and friending the wrong people to those less-than-well-received political rants. If you're not getting the engagement you want, chances are good it's a "message to market mismatch", and a thorough review will show it.

Learning Objective: Brand to your Message If you haven't already, it's time to decide exactly who you serve and why, and what you offer that no one else does. This message will carry through in all you do, from your group interactions to your personal posts to your ad copy, livestreams, and even the pages and groups you follow. There are six steps you need to take on Facebook to align across all your channels: Not just for Facebook Pages and Groups but for your other social media platforms, too.

Learning Objective: Breathing life back into your Facebook brand Revitalize your tired assets. Start by challenging yourself to be more active on Facebook. Keep your insights from Lessons One and Two and aim to be seen by your ideal audience to rebuild your following in the right way.

Learning Objective: How to get people to engage on Facebook Now that you've made some changes for the better across your entire account and created a focused Facebook plan, it's time to get busy engaging with your true fans.