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Marketing Monday: Instagram Stories and Highlights

Marketing Monday

I love starting my week talking Marketing with Nancy Ganzekaufer, Business Coach.

The original intention for Instagram Stories was to allow people to share “moments” of their day quickly and easily.

With over 500 million people using Instagram Stories every day, Instagram Stories offer a great way to engage with your current followers and get your content in front of new people.

Top 3 reasons to use IG Stories
🔶 Clients get to know you and your team better.
🔶 Show why your process is better.
🔶 Highlight your product and grow brand awareness.

The coolest part is, IG Stories are featured at the TOP of the home feed. No beating the algorithm required! Simply add another element to your Story and you’re bumped to the front of the line.

A few fun stats:
🔶 1 in 4 Millennials and Gen Z-ers look for Stories of the products and services they want to buy.
🔶 15%–25% of people swipe up on a link in branded Stories.
One-third of the most-viewed Instagram Stories are from businesses.
🔶 36% of businesses use Instagram Stories for product promotion.
🔶 59% of brands link Instagram Stories to a shoppable page.
🔶 Instagram Stories accounts for 34% of Instagram’s sponsored content.

👉👉 Instagram Highlights allow you to create a library of Instagram Stories that live on your page to reference and allow people to binge by topic.

In todays Marketing Monday @nancyganzekaufer and I do a live demo on Instagram Stories and Highlights!


Kim VanderPoel