The Showcase Your Expertise Guide and Grow Your Business is the perfect planner if you are wanting to position yourself as an expert, increase your brand exposure and grow your business.
Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value?
You likely have heard the old adage, “you get what you pay for,” and usually, when you hire someone simply based on the lowest price, you’ll get someone who’s not as experienced as the higher-priced contractor. Lack of experience can lead to mistakes, and sometimes they are costly. And let’s face it, not everybody is as honest as you are, so if you’re not checking references, you might get scammed.
What’s the lesson here? Successful businesses stay afloat when they gain years of experience and build their credibility with their audience. These business owners learn from their own mistakes, adjust the way they do business when something doesn’t work, and are willing to share their knowledge with their clients prior to being hired.
You should also showcase your expertise online and offline. Never be afraid to market yourself because you can’t control the search engine rankings and you don’t want to depend on ‘hope’ marketing. That’s a very passive way to run your business; HOPING that people will find you. Be visible online and offline, be vocal, tell people what you do, share your experiences, offer advice. THIS will build your credibility and you will gain more visibility, thereby gaining new followers and potential new clients.
The Showcase Your Expertise Guide and Grow Your Business will help you:
- Identify your zone of genius
- Challenge your own assumptions
- Tell your story
- Create a professional bio
- Identify what photos you should be using
- Position yourself as an expert
- Increase brand exposure
- And so much more….