Social Media Advertising
Facebook, Instagram & Pinterest
Facebook, Instagram and Pinterest advertising offer a unique opportunity for businesses of all sizes to reach their target audience.
Social Media advertising services help your
~Business build its online following
~Increase its brand awareness
~Improve its lead generation
~Improve revenue-driving efforts
With the massive audience on Facebook, Instagram and Pinterest, as well as advanced targeting options and diverse ad types, all three platforms are excellent advertising channels for companies that want to grow.
At Fresh Impact, we offer Facebook, Instagram and Pinterest ad management services that help your business take complete advantage of these unique advertising platforms. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to your social media advertising.
Social Media Advertising: The PROCESS
STEP 1: INTERVIEW
Before we get started, we need to understand exactly who we're trying to target, what they might be interested in and how they might respond to certain things. It's unlikely you'll know exact answers but it's just to give us a starting point
STEP 2: SAMPLE ADS
You need to feel comfortable. It's vital that you are happy with the language we're using, the ad copy and the images we're using. Sometimes odd combinations and weird, out of the box ideas are the most effective but we'll never run anything against your wishes.
STEP 3: START RUNNING ADS
We will get going as soon as possible, then add more campaigns over the coming days. The idea behind this is to get you used to the traffic, the email volume and the level of enquiries. It's no good us turning the traffic tap on max when you're struggling to handle the first lot of enquiries.
STEP 4: ONGOING REVISIONS
There's a concept called "ad blindness". It's where you see the same ad again and again and as a result, you start to tune it out. It might even help you massively and be exactly what you're looking for but for whatever reason, your brain ignores it. For that reason, we keep recycling the ads. The majority of the ad will stay but instead of saying "Get Your Free Report" we might change it to "Free Checklist: Get Yours". Same idea, just visually looks different.
STEP 5: GOING FORWARD
Over time, we'll start to notice which types of ads, markets, platforms and targeting is actually producing customers. You never know this from day 1.
Eventually we can start shutting down the ads that aren't as effective at producing customers and double down on the ones that are.
Oddly enough, sometimes you can have very well performing ads that just attract tire kickers. On paper, it's great but in reality, they don't pay. On the other hand, you can have a badly performing ad that actually filters people out, leaving only the very interested people clicking.
An example of this, is called "price filtering". It's where you put a price in the ad. Anyone not prepared to spend any money will not bother clicking saving you a click from someone who wasn't ever going to buy anyway.